Start-Up Agony

I run ‘Agony Aunt’-style clinics called Start-Up Agony for startup founders in London.

These sessions are always relaxed, in-person and never recorded. They are for founders at any stage of business, but are most popular for early-stage and first-time entrepreneurs. Each session is for max. 10 people and are 90-minutes long.

My advice is directional and direct! You have been warned - Agony Aunts are straight-talkers!

To participate in Startup Agony, you need to be a member or alumni of the below organisations. Please get in touch with them to register your spot!

Dates for 2026 are below. See you there!

  • Mission Kitchen

    As part of my role as Entrepreneur in Residence at Mission Kitchen, I run Startup Agony within this food business incubator and community in London.

    Mission Kitchen supports early stage and established food businesses with state-of-the-art facilities for culinary testing and production.

    ‘Start-Up Agony’ runs monthly and is open to all members, at its Nine Elms location.

    2026 Dates: 20/1.

  • London School of Economics

    As part of my role as Entrepreneur-in-Residence at LSE, I run Start-Up Agony at LSE Generate - department of entrepreneurship at the University.

    ‘Startup Agony’ runs monthly and is open to all students and Alumni of LSE on Houghton Street.

    2026 Dates: 27/1, 26/2, 26/3, 30/4, 28/6, 30/7, 27/8, 24/9, 29/10 and 26/11.